When most think of the Ty brand, thoughts of small plush animals come to mind along with the collector’s craze of the 1990s. Most don’t realize that they are not just a toy company, and help to support organizations and causes; giving back to the community and raising awareness.

The concept of this project is a special edition Beanie baby that gathers awareness about conservation and animal welfare. It will include special packaging and a collector’s insignia. 95% of proceeds will be split between the Nature Conservancy and World Wildlife Fund. This will open both young children and adults to these issues and see their purchase as more than just a stuffed animal.