Every year, U$ 61 billion dollars are diverted to fund corruption in Brazil. If all this money went to one person, he would rank 8th on Forbes Billionaires List. To show the size of the problem, Ogilvy Brasil invited us to create Ricky, the embodyment of corruption. A person with the average facial features of the brazilian corrupts. Then, Nexo created an AI that gave him life, making him able to answer questions as a chat bot.
This campaign was awarded 4 lions in cannes 2018, including one gold. It also won 1 GP, 3 golds and one silver at Wave festival.
Credits:

Marcos Sampaio - Notan Studio - Director/3D Artist
Luciana Okawara - Notan Studio - Account Manager/Producer
Claudio Lima - Ogilvy Brasil -VP Executive Creative Director
Félix del Valle - Ogilvy Brasil - Executive Creative Director
Eduardo Doss - Ogilvy Brasil - Creative Director
Guiga Giacomo - Ogilvy Brasil - Creative Director
Paulo Engler - Ogilvy Brasil - Art Director
Mariana Albuquerque - Ogilvy Brasil - Copywriter
Daniel de Tomazo - Ogilvy Brasil - Planning Director
Daniel Martins - Ogilvy Brasil - Operations Director
Priscilla Saikai - Ogilvy Brasil - Project Director
Beto Campos - Ogilvy Brasil - Project Manager
Flávia Goulart - Ogilvy Brasil - Sênior UX Designer
Caroline Salles - Ogilvy Brasil - UI Designer
Alexander Schevtschenko - Ogilvy Brasil - UX Architect
Paty Silveira - Ogilvy Brasil - Producer
Paulo Ferreira - Ogilvy Brasil - Media Manager
Deydson Rocha - Ogilvy Brasil - Editor
Thiago Bancaro - Ogilvy Brasil - Motion Designer
Mariana Carrijo - Ogilvy Brasil - Motion Designer
Edinho Vendramini - Ogilvy Brasil - Motion Designer
Juliana Fernandes - Ogilvy Brasil - Account Director
Regiane de Oliveira - Regiane de Oliveira - Consulting
Antonio Camarotti - Forbes Brasil - CEO
Vinicius Colé - Trator Filmes - Director
Luiz Carvalho - Nexo.AI - CTO
Diego Figueredo - Nexo.AI - CEO
Ariane Camilla - Nexo.AI - Cognitive Development
Juliana Marques - Nexo.AI - Business Development
Andre Faria - Evil Twin - Director
Murilo Faria - Evil Twin - Director
Francini Santiago - Ogilvy Brasil - Art Buyer
Richie Brazil
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Richie Brazil

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Published: