Branding For La Isla / Branding, Packaging, Web Design.
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La Isla is a specialty coffee farm located in the mountains of Naranjo, Costa Rica. Our client asked us to create their brand identity as well as a website and packaging for their product. The farm is a family-owned business that is committed to producing the highest quality beans in the most sustainable possible way.
Starting with the logo, we designed a hero badge inspired by the badges found on coffee bags from around the world. This was then translated into a number of other badges that can complement the brand across their communications. The main badge consists of three mountain peaks in the center representing the mountains that surround the farm in Naranjo, as well as the sun rays which hit the farm each morning. The colors we chose were inspired by the landscape of the farm itself whilst the typography was inspired by vintage coffee brands of previous generations. All of this came together to create a clean, modern and visually inspiring brand.
