The Suburban Collection has been proud of its Focus on the Road initiative which was a high school competition aimed at increasing peer-to-peer awareness on the dangers of distracted driving. High School students were asked to create a 30-second Public Service Announcement (PSA) discussing the dangers of distracted driving — particularly texting and driving. After which, a panel of judges comprised of various school officials and members of the Suburban Collection voted on the videos and selected the Top 10 PSA’s which were featured on the company’s Youtube Channel. The general public was then given the opportunity to vote on their favorite PSA’s.

Due to the success of their pilot program in Troy, MI, the Suburban Collection then launched the Focus on the Road initiative in three other Metro Detroit school districts: Farmington/Farmington Hills, Novi, and Waterford. Recently, the winners for the Novi and Waterford districts were announced. These students received scholarship awards in the amounts of $2,500 for first place, $1,000 for second place, and $500 for third place. The first place winners also received a $500 donation for their school.

The first place winners in Waterford were Jayce Vanbushirk and Kaitlyn Starkey of Waterford. Second place winners were Audrey Jutis and Olivia Franklin also from Waterford Kettering. For the Novi school district, the first place winners were Pranav Kasula and Shaan Parikh of Novi High School. Roshan Vadera, Advay Muchoor, Ritnik Palaniappan, Kishore Sirigiri and Rithvik Rao of Novi High School secured second place in the competition.

The Suburban Collection is very proud of the hard work of all the students who participated in this initiative as they continue to bring awareness to such a critical issue in our society. Moving forward, Suburban would like to expand the Focus On The Road initiative to additional area communities.