Hannah approached Grounded Cloud asking to "....tidy up my website a bit....", this was a fantastic opportunity to do a Brand Refresh! Hannnah was already an established Interior Designer and knows well her brand and brand values, she just needed it all bringing together. 

This was a visual identity update as opposed to a 'rebrand' so it was necessary to modify the existing elements as opposed to complete abandonment. 

Ornate features from the old logo were removed, as they reflected an antique side of vintage as opposed to a more modern vintage style which Hannah practiced. Using a sans-serif typeface, introducing handwriting, adda pop of her yellow and retaining the circle element (nodding towards lampshade designs) freshened up the logo element.

When asking questions about Han's brand, her values, her who, what, what and how. This gem of a sentence revealed itself. It encapsulates nicely just what Hannah does, so it had to feature as part of the visual identity.

In-keeping with circles, bespoke icons were created for the (left to right) Ethos, Mission, Vision and Corporate Social Responsibility.

A colour palette based on Hannah's work and inspired by a modern vintage interior was created.

All of the above styling was applied to www.hannahredden.co.uk making the revamped site fresher and cleaner allowing the focus to be more on Hannah and her unique work.