Youth in Engineering, Science and Technology. How could I not pickup such a dope opportunity! This logo started out as an exploration of various concepts and brand directions. I felt that each concept must have a clear idea or message that it's hinting at. Similarly, the gents over at YiEST wanted to stick out from their competition and show what they offer
YIEST - a student leadership and mentoring platform for our more left brained thinkers. I think I even gave the client too many options to work with, haha.
Eventually they picked number 5, a good option. It's simple and effective, yet versatile and lends itself to alot of variations. The colour combos and design elements I exhagurated were a mixture of intuition and research.
Afew mockups and examples of where/how to use the logo, and this project became a done deal :D