2014 World Cup – Puma custom typeface






2014 World Cup – Puma custom typeface
Eduardo Manso – 2012

​​​​​​​In 2012 the London agency GBH commissioned us a custom typeface for the Puma football teams for use in the Brazil World Cup 2014 as well as in the national competitions. Puma has been using our square sans serif Geogrotesque in all of their communication and they wanted a condensed version for the World Cup football jerseys. Basically, the concept was to incorporate the marks of the football pitch into a condensed version of Geogrotesque, without being too literal. We replaced all diagonals by subtle curves, so it still refers to the pitch, but preserves the legibility while creating a unique personality too.







Initial sketches for Nature of Believing, with research on the numerals and some letters.

The marks of the football pitch were used as a source of inspiration for the curves.











Photography credits

Tom Oldham
Christophe Ena
Reto Oeschger
Claudio Villa
Murad Sezer
Pierre Albouy
Ueslei Marcelino
Danilo Borges
Felipe Dana
Darren Staples
Javier Soriano
2014 World Cup – Puma custom typeface
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2014 World Cup – Puma custom typeface

​​​​​​​In 2012 the London agency GBH commissioned us a custom typeface for the Puma football teams for use in the Brazil World Cup 2014 as well a Read More
156
1,558
7
Published:

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