CK Birla Hospital for Women - Branding
CK Birla - Hospital for Women

One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely unaddressed need for quality healthcare for women, including, but not limited to just birthing and maternity. With a robust focus on UK’s NHS and NICE guidelines, the CK Birla Hospital for Women launched its flagship hospital in Gurgaon this year.
To create the identity, all explorations and brainstorming came down to one fundamental question – what really makes a woman, a ‘woman’? The answer lies right inside. Women are born with two of the same kind of chromosomes (XX). The female chromosome paired with the medical symbol gave birth to an identity that stands for women’s health in its most meaningful and truthful way. 
CK Birla Hospital for Women - Branding
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CK Birla Hospital for Women - Branding

CK Birla Hospital for Women One of the biggest Indian conglomerate, CK Birla Group, launches a new venture focused on the growing and largely un Read More
10
212
1
Published:

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