submission for American Standard Design Competition 2018.
with the theme "Ablution Facility"
i start by defining the intended end user of the product. by creating persona considering their character anxiety and desire. in order to find a relevant solution which could solve their problem.
based from the book Generation M written by Shelina Janmohamed, i built the persona of the end user. and from it analyze the value of flexibility which pretty much define them. and try to translate it as a product concept.
*you can read the full concept explanation in my blog (indonesian).