PHI, the leading authority on the home care workforce, asked us for help to strategically re-position its brand to sharpen and humanize its image and to give the organization an instantly recognizable visual identity. We began by designing a unique new “circles within circles” logo to symbolize PHI’s multiple, interacting services. We introduced a new, brighter color palette, a more contemporary typeface, and imagery that focussed more on the human factor. The result is a vibrant new look that projects PHI’s dual personality: on one hand, rigorous, research-based, intellectual, on the other, warm, human, inviting. PHI’s makeover is remarkable. While preserving and enhancing its reputation as a leading authority in its field, we have revitalized PHI with a bold, new, contemporary – and optimistic spirit.
Behance'e katılın
Kaydolun veya Giriş yapınve kişiselleştirilmiş önerileri görüntüleyin, kreatif kişileri takip edin ve daha fazlasını yapın.
veya
Behance'e katılın
Kaydolun veya Giriş yapınve kişiselleştirilmiş önerileri görüntüleyin, kreatif kişileri takip edin ve daha fazlasını yapın.