Photographer/Filmmaker Danny Clinch collaborated with the team at TBWA to create ‘We Are Music’, the first-ever print and video campaign for the Recording Academy.

The campaign shines a light on the professional performers, songwriters, producers and engineers who make up the very diverse music community. The film, directed by Danny Clinch with DP Josh Goleman, features Recording Academy members H.E.R., Chad Hugo, Ann Mincieli, Rickey Minor, and Swizz Beatz.   The video and the images illustrate the interwoven artistic process of making music, from the first few chords to the mixing process, and everything in between.