I had the pleasure of working with cartoonist Chris Browne of Hagar the Horrible fame to craft an award-winning campaign for IBM's first desktop workstation, the RISC System/6000. The ads equated the machine's unprecedented desktop power with that of the conquering hordes. The scientific community loved the way the ads communicated their concerns in a fun and creative way. And I somehow convinced IBM that techies were indeed humans too and that even the most technical subjects could -- and should -- be written engagingly.
Ah, the give and take of business relationships. The joys of working as a team. The magic when everyone makes a contribution. At IBM, we know good teamwork can make the difference between a dynamic, competitive business and one where the right hand doesn't know what the left hand is doing.
That's why we designed the Personal System/2 family of computers to not only let you do more wonderful things, but to let you do them together. So your new PS/2 can talk to any of your current PCs. You can share your thoughts, ideas, software and solutions. Nobody gets left out.
Which is good news. Because if you're going to take today's competitive business world by storm, you need all the help you can get.
IBM. Your Competitive Edge.