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Mc Donalds - Surreal Cityscape Vienna

McDonalds  
Easy Morning (Austria)
For DDB Tribal and McDonalds Austria we created a surreal version of Vienna. It was a pleasure to play with the city’s landmarks and to reimagine its geography. We conceptualized and designed the cityscape as a fantasy montage, leaving realism behind. The result is a TV ad that blurs the line between real world and dream world.

This TV ad won GOLD AWARD ( best commercial ) and GOLD AWARD ( best direction / camera work ) two Finalist Awards ( best art direction / best music ) at the CCA Award Show 2014.
MAKING OF
STILLS
Credits

Animation                   Marc-André Müller, Sergej Hein
Compositing               Nino Matthey, Irrum Kahn, Mario Campos
Matte Painting            Steven Moseley

Director                      Nico Beyer
Production                  DDBTribal
Agency                       PPM Films
Mc Donalds - Surreal Cityscape Vienna
Published:

Project Made For

Mc Donalds - Surreal Cityscape Vienna

We created a surreal version of Vienna. We combined 3D renderings and photographs to create a surreal atmosphere.

Published: