To celebrate Callahan's rebranding, I designed a line of employee t-shirts. The design incorporates several elements that embody our company culture. The 53 dots represent our current team size, a number that's steadily growing. Interestingly, these dots visually come together to form the state of Kansas, where our headquarters is located, with the 'aha' moment strategically placed within the state, symbolizing Lawrence. Finally, the color gradient reflects the individuality of our team members while also emphasizing how we work together seamlessly, united by our company's vibrant spirit.
Finalized T-Shirt Design
In addition, I developed a comprehensive style guide for the Callahan brand refresh. This resource ensures consistency in brand application across all departments, providing a clear reference point for employees.
