In collaboration with award-winning photographer Andy Goodwin and agency Bader Rutter, we created this split screen composite image.  The idea was for the features of the cow and cowboy to match up, though not identically.  The cow was a composite of several images, allowing us to find the best expression and features to match to the cowboy.  We were honored to have the image featured in Creative Quarterly 51.
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Zoetis Cowboy
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Zoetis Cowboy

Retouching for Zoetis

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