ASUS Republic of Gamers eSports Exhibit Concept
The TVG Design team was given the opportunity to reimagine and evolve the Republic of Gamers eSports and demo experience for ASUS. Using a 30 x 50' footprint we developed a modular system for their three premier events: PAX East, Dreamhack Atlanta, and PAX West. A scaled down version was also considered for smaller events like Blizzcon.
Key elements included live eSports gaming competitions for 3 vs 3, a streaming room for industry influencers, demo areas for VR, gaming notebooks and desktop gaming stations, and an ASUS merchandise area. This project remains in concept phase with potential rollout in the coming months.
The Visionary Group Experiential Marketing Design team :
Stuart Fingerhut, Daniel Alajajian, Nicole Furuta, Miriam Silva