eric li's profile

HappFactory 2018- Art toy projects

Happ Factory is a place where we create happiness for you without asking ‘y’! That’s why we call ourselves ‘Happ Factory’. We came up with this name simply because you don’t need a reason to be happy! 
We were lucky enough to partner with a renowned toy maker - Kaiju One (one of the toy manufacturer in Hong Kong) for our very first pop art toy “Blojobot”. It came from a concept where we wanted to target toy lovers and pop-culture fans that would love some humor touch as well as referencing some design touch from ‘Ganbare!! Robocon’. 
After launching the Prototype of "Blojobot", we cooperated with various professional toy painters in town in which we created more than 30+ colour versions of Blojobot. We wanted to create a big variety and special editions for the launch. The result was very encouraging and successfully created awareness among many toy lovers!
Followed by a good result from the vita effect on Instagram and other social media channels, we also held our first autograph session in Vinyl Vintage Club (famous toy shop in HK) for my fans. There were over 100 people attended the event. I shared my experiences with fans, toy lovers and bloggers, and held an auction for some special colored editions ‘Blojobot’ during that 4-hour event which were all sold out.
Since the start up of Happ Factory till now, we gained 446 followers(all organic reach)  and more than 11,000 search @google within just a few months! We will continue to create more art pieces and more happiness to keep our Factory going! 
HappFactory 2018- Art toy projects
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HappFactory 2018- Art toy projects

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