MARIGOLD Miss Yoghurt Stop Motion
The objective of this project is to raise awareness of the product's benefits. In order to constantly remind consumer that there're 4 USPs of the product, we decided to proposed a popular video trend, which is the stop-motion video to grab consumer's attention.
A cute and elegant illustrated Miss Yoghurt charecter was created in the virtual world. She comes alive by night when the local convenience stores are close. She then walks past MARIGOLD's competitors: coffee, coconut drink, vitamin water and slides down into a basket full of strawberries. Each of the stages constainly remind consumer that the product is 0% fat, probiotic cultures, with calcium and real fruit juice.
The challenges for this stop motion video was the process of planning each framing by cutting out every single graphic elements to do a physical test before the actual shoot. Each of every steps were carefully thought before we proceed with the final execution.
The result shows that MARIGOLD Yoghurt Drink video managed to gained awareness with over 56k views and 131 shares.
During the campaign period, our strategic team created a contest 'Spot the differences' Facebook post, to engage with consumers and increase brand awareness.
Client: MARIGOLD Yoghurt Drink
Agency: Mashwire Singapore
Project Manager: Jeff Ng
Art Direction: Tee Yee Ping
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