I immediately felt there was an inspiring relation between the first letter of her name and the elementary triangle shape. It was instantly obvious to me that any capital A letter is holding a triangle as its constituent element. The triangle shape and the letter is then the same element and it was important to reveal each of them with a subtle contrast.
Amélie Péquignot identity is set up using Scala typeface designed by Martin Majoor in 1990.
Stationery is printed using only one single solid black ink and the letter A outlining the triangle symbol is printed using a uv varnish.