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Ding叮小闲食品

Multiple Owners
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branding Packaging characters snacks
「叮小闲」是叮叮鲜食的兄弟品牌，初期主打卤味食品，如鸭脖鸭翅、串香凉菜、冷锅串串等。卤味食品的消费场景（下班后／朋友聚会／看剧等）均突出了一个状态「闲」，我们将品牌定位为休闲食品品牌，并命名「叮小闲」，提出口号「难得有闲，嘴不能闲」。
「叮」是一个象声词，叮叮声清脆引人注意，听到的人会联想到铃铛。我们以铃铛造型塑造了叮小闲这个有亲和力的形象，见其形如闻其声；人物形象又似丸子头，让目标消费人群（年轻人）有亲切感。

branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks
branding Packaging characters snacks


品牌|包装设计 by 氧化还原工作室



Ding叮小闲食品
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Ying He's profileheng wow's profile
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Ying He's profile
Shenzhen, China
heng wow's profile
USA

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Ding叮小闲食品

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