For this brief we were tasked with branding, manufacturing, packaging and marketing a designed product which is immediately ready for re-sale. The product being a T-shirt, that will be sold online. The product is aimed at the youth, namely student from the 12th grade to university.
For this range of T-shirts I have chosen to go with OXX Dark. The designs will feature inverted white on black illustrations, and in this way adding an aspect of negativity that resonates with the dark theme. I will be focusing on making use of design that uses modern day youth culture, as well as a play on social media based imagery that is relatable.
