The Smart Hanger Project
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1 in 10 women in Montreal has neither a job nor a degree. Fringues is a YWCA second-hand boutique helping women reintegrate the job market. To help more women, Fringues has to receive more clothing donations. We created a smart clothes hanger that lights up when a garment hasn’t been worn for three seasons, reminding the user to donate it to Fringues.
Credits:
Art Direction, Set Design
Agency: DDB Montréal
Industrial Designer: Olivier Raymond
Video: Nathan Lang
Illustrator: Mathilde Corbeil
Motion Designer: Agathe Bray Bourret
YWCA - The Smart Hanger
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YWCA - The Smart Hanger

The Smart Hanger by Fringues -YWCA Montreal
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