FRUI

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F r u i

Frui - the original solution of a series of bottles for food products. Bottles in volume 0,33l are intended for juices, nectars or fruit drinks.

Modern life, especially in big cities, sometimes sets a crazy pace. So, a person sometimes needs a small break to relax for a few minutes from the ever-changing world and enjoy a pleasant refreshing drink from an attractive and convenient bottle. Bottle, which everyone always wants to have with them. So, exactly a pleasant aesthetic appearance and ergonomic design were the main factors in the creation of the Frui project.

When we look at the bottle, firstly we notice the smooth transitions along the diagonal, which are similar to waves in their outlines. This makes it clear at a subconscious level that the contents of the bottle will help to quench a thirst. The overhangs seem to envelop the bottom of the bottle. This creates an impression of unity with nature and gives a feeling of freshness.

Also at the heart of this design is the idea to give the consumer an opportunity to understand the taste of the drink, without using of labels or inscriptions at the first sight or even to touch. Thus, even a child or person with vision problems can easily guess the contents of the bottle thanks to the relief image of an orange, an apple, cherries or other fruit.

The neck of the bottle is threaded into the lid. This will protect the drink from spilling. And also gives the opportunity to repeatedly use the packaging. A slightly concave bottom will help to hold the sediment formed in the beverage.

Another successful ergonomic solution is the oval shape of the bottle in cross section. It provides a comfortable grip the bottle by hand, for an adult and a child.

The main idea of this bottles series design is aesthetic pleasure. To give the consumer the pleasure not only from the content of the bottle, but also from combinations of smooth transitions, calm curves, rounded forms of transparent glass product. This idea is embedded in the name - Frui, which is translated from Latin as "enjoy". To enjoy an attractive and convenient bottle, which is always a pleasure to drink.