Cadbury - Bournville (2009)
The print campaign encouraged women to indulge in something a little bit dark alluding to both the chocolate and their secret fantasies. The style was chosen because it was suitably surreal, sophisticated and arresting. All three ads ran as a campaign on consecutive pages in a variety of South African womens glossies. This launched the deliciously dark idea and successfully positioned Cadbury Bournville in a more premium space.
Cadbury - Bournville (2009)
477
10016
19
Published:

Cadbury - Bournville (2009)

The print campaign encouraged women to indulge in something a little bit dark – alluding to both the chocolate and their secret fantasies. The st Read more
477
10016
19
Published:
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