Philip Kelly's profile

Smirnoff logo concept

Philip Kelly
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Smirnoff
Smirnoff
Smirnoff
Smirnoff
PK concept design on left, with Landor's approved design on right
Smirnoff
Commissioned Smirnoff type family by Hoefler & Frere-Jones Type Foundry.
Smirnoff
Development of type using enlarged ink traps in letter forms to echo new bottle geometry.
Smirnoff logo concept
Published:
Philip Kelly's profile

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Philip Kelly's profile
Auckland, New Zealand

Smirnoff logo concept

Design concepts for revised Smirnoff brand with JWT New York and Landor Associates. Commissioned and oversaw development of Smirnoff font designe Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives