Identity & Packaging
Edylinn® was founded in New Zealand, by a young couple with a mutual curiosity and passion to create something beautiful and effective. Throughout the discovery phase of this project, we talked about the beauty industry, and how important honesty and transparency are in their line of work. Their ethics and passion for cruelty free solutions are at the core of their brand, and I let this guide the design process. The client emphasized the importance of the products feeling fresh, professional, and modern, while being able to stand out on a shelf that holds hundreds of competitor products for their customers to choose from. You will see this reflected throughout this stylescape and the brand in it’s entirety.