I designed a new bicycle graphic for Embassy. Embassy bikes are hand-made American cruisers straight from Poland. The candy floss colors are the trademark of the brand.
The new design emphasizes the personality of the Embassy cruisers. The design of the logo refers to the characteristic shape of the bicycle frame. The round seat graphics emphasize the history of the brand, which was created in 2007. The handwritten style typography refers to the fact that the cruisers are assembled by hand. Linear in nature, transparent graphics are subtle in order not to divert attention from the unique colors of bicycle frames.
The project included designing the following: a frame logo, graphics on the seat tube and information with the manufacturer's address data.