Industry / Location
Software developer / Wroclaw, Poland
Scope of work
Visual Identity / Brand collateral design / Print management / Web design & development / Interface design / App design / Brand consulting
frameLOGIC is a software developer responsible for designing and implementation of fleet management software. With the help from frameLOGIC freight forwarding, companies can easily and efficiently manage their fleets.
We devised a communication strategy based on three distinguishable yet coherent visual constants reflecting three areas of frameLOGIC expertise – fleet management, fuel control and management of off-road crews. This tripartite division resonates in a three-shape brand sign with altered shape and colour.
A significant part of this project was a complete overhaul of frameLogic’s digital fleet management system overseeing over fifteen thousand vehicles. An extensive redesign of its interface included rebuilding over 30 data screens, creating icons, buttons, graphs, as well as iOS and Android mobile apps and trade show presentation software. Endorsement by a large base of existing users is a proof of a well-executed implementation.