Nicole Jackson's profile

Shocker Support Locker Rebrand

This is the original logo. The Student Government Association (SGA) wanted to keep the concept, but simplification was necessary.
Here are some exploratory sketches. I liked the idea of having the locker interact with its background in some way.
During the process, the client also wanted to change the name from "Food Locker" to "Support Locker". They also asked to remove the cans.
The logo on the right is the final. I felt I succeeded in what they wanted, and simplified their brand image overall.
Here is the logo on a card with secondary graphics. While Shocker colors were necessary to go with the name, I think the bright blue really helps it stand out.
The same 8.5x5.5 card with the back visible. It goes over what Shocker Support Locker does and how people can help the cause.
This 8.5x11 poster has the same information as the card, but treated a little different graphically.

Shocker Support Locker Rebrand
Published:

Shocker Support Locker Rebrand

A short rebranding I did for the Shocker Support Locker program at Wichita State University.

Published: