House of Peroni ft Droga 5
For this brief in pairs, our task was to work for DROGA 5, we had to create a rebrand for the House Of Peroni.
Our concept was: "Make your Mark" Guests of House of Peroni will be invited to
make their mark by literally contributing to ever-evolving interactive installations and works of art.
This came from our insight
Our Key Insight : ‘Culaccino’ An Italian saying that translates as “The mark left on a surface by a cold glass”
The Experience we want to create:
Interior spaces will be used to hero three of Italy’s most famous cultural exports: marble, leather and owers.
Visitors will be given the opportunity to collaborate with renowned artisans from the worlds of oral design, leather craft and sculpture, making their own impression on evolving works of art.
Visitors will be given the opportunity to collaborate with renowned artisans from the worlds of oral design, leather craft and sculpture, making their own impression on evolving works of art.
Additionally, Interactive light installations , influenced by the Florence Light Festival and ,
will enable our audience to literally leave their mark.
We created custom Peroni bottles which will be only available at the event along side a guide book invitations, and posters.
