Some years ago Young & Co’s Brewery embarked on extensive plans to redevelop and reposition its premium pubs across the estate. At the same time the “Gastropub Dining Experience” was taking hold amongst the smaller independent pubs in and around London. With no large pub companies jumping on board with the idea, Young’s leaped into this area with major repositioning plans for selected premium pubs.
I was fortunate enough to be a part of this development from the beginning, creating brand and identity designs for many of the pubs, as well as providing multi-site marketing support. This is a small selection of the work that I did for company, and work that I most enjoyed.
Identity/logo and POS design for The Devonshire in Balham, London.
A DL folder designed for a customer loyalty scheme, aimed at businesses in Putney, London.
Identity design for The Ship, a quarky riverside pub in Wandsworth, London.
Identity and POS design for the Brewers Inn Pub & Dining, London
A multi-site campaign poster design, that included some traditional drawing and digital painting.
Identity and POS design for The Dial Arch, Royal Arsenal Riverside, London
