A covert visual identity for a clothing company specialising in garments for undercover officers. To develop the covert style we took inspiration from an everyday graphic, the barcode. Our aim was to develop an unwavering visual language with barely enough detail to allow for comprehension. Like an undercover officer, the logo can morph and change to fit with it's surroundings. The cryptic three dot graphic is where the logo is in full incognito mode.
Agency: Purple Asia