The Story
Original logo of my brand Foxhole went through several iterations over the years.
However, after time I noticed the latest design lacked visual appeal, a bit of flair. I decided to rework my brand again while keeping it minimalistic as possible.
Logo
First up, I kept outlines of the logo unchanged because I love the minimalistic reference to what it is - a head of a fox.
Color gradients were added to the design consisting of complementary colors for extra visual appeal.
The logo on the left represents my main photography account, Foxhole, while the one on the right belongs to my 2nd account, Foxhole Plus, an account devoted to mobile photography with my Oneplus 6.