MK BLADES
Brand Campaign 2016-17
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THE CHALLENGE
Raise the brand’s appeal with younger, leisure skaters.
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SOLUTION
MK Blades is the world's second biggest figure skate blade brand, behind sister company John Wilson. Our challenge was to differentiate the two brands.
MK is aimed at a younger audience, many of whom skate recreationally rather than seeking a professional career. We created a campaign that cut through the category and embodied the fun of skating. It's bold and colourful, featuring models ranging from 10 to 35 years - the antidote to serious professionalism. The outcome is a strong, memorable brand campaign that captures the essence of skating for enjoyment and appeals to the target audience.
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DONE BETTER
Brand campaign
Press
POS for US network
Brand website
Web banners
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DO BETTER SKILL SETS
Art direction
Code
Design
Copywriting
