Start Your Day with Coffee PSA
This was one of my assignments for my Social Environment class.
The brief was to come up with a PSA for a client ; Toast Box.
Toast Box is a reflection of the coffee shops from the 60s and 70s, where the common practice for breakfast was a fragrant cup of Nanyang Coffee accompanied by freshly toasted bread.
The idea of this PSA to acknowledge people about the Power of Coffee that benefits us in daily life. Drinking coffee with the right amount can benefits us so much more than you might think.
I'm using minimal concept with my own type of calligraphy using actual Coffee as the Ink.
This PSA are only based in Social Media ( Instagram ) as the platform because it is one of the fastest and easiest way to deliver and attract the audience. It is on going for 3 weeks. Here is some postings for Instagram to be update within 3 weeks during the campaign.
Telling the Facts about Coffee
Weekly games ; to keep engage with the audience
Contest in order to keep the connection with audience as well as to promote the campaign and Toast Box Nanyang Coffee.
Games in Instagram story
