B-Label is a premium and natural Hemp clothing brand for an eco-conscious target audience.
We helped B-Label reposition themselves and reflect their unique persona in the lookbook. The muse/character are defined as rooted, intelligent, confident and well-aware. The environment is classic and nature inclusive that aids association with the brand.
Photography: Mourya Dandu & Vishakha Jindal
Location: Studio Mumbai, Alibag
Muse: Iman Eldeeb & Adhiraj Chakrabarti