Launch Campaign Insurance Market
Part of my role as Marketing Operations Director at Insurance Market was developing a launch campaign to promote the Insurance Market brand at the start of 2017. Insurance Market Pte Ltd is a Singapore based online comparison and buying platform for personal insurance products.
The campaign was designed to launch the brand to the audience during the Valentine's Day period. A special Broken Heart Insurance policy was created. A press event launched the campaign and the video to the media.
A social media campaign on Facebook and Instagram made visitors land on the landing page. Visitors could compare and take out a free policy. Only after noon on Valentine's Day, people with a policy could make a claim for a Broken Heart. The campaign successfully launched the brand and the concept of comparing insurance policies to the Singaporean market.
The design was created by our in-house designer, together with the management team we have developed the campaign contents and strategy.
Screenshots of the campaign