QA Apprenticeships offer a wide range of apprenticeships to young people as a great way to kick start a career without the need of attending college or an expensive university degree. They wanted to target students who started college or university in september, survived to the christmas break but decided it wasn't for them anymore. Run in January 2013, this campaign aimed to engage and inform them that there was a way out, a better option...
The campaign was based around an online 'game' or widget that acted as an educational device to inform students what the benefits of doing an apprenticeship were, and to hopefully get them to contact QA about 'making the switch'.
The campaign was online only, and consisted of both banner & social media advertising along with partner website takeovers.