MUHO, located in Taipei, is a Japanese hot pot restaurant providing consumers with natural fine food ingredients as a main feature.
Its logo idea we designed, is based on natural food ingredients imparted by the nature. We use a hot pot with ingredients as a main design and present the nature as a scenario. The silhouette of the hot pot is inspired by most-frequently-used lettuce and cabbage. We hope, by this design, to convey a message of brand image of amiability, nature, and security. MUHO’s hot pots are a kind of cuisine that people can eat immediately with the natural ingredients cooked well quickly, which allows consumers to enjoy freshness and beauty of nature.