CHALLANGE
Compass was looking for a new, vibrant explainer video for their new and improved service offering and brand design. The goal was to emphasize their complexity through simple geometric shapes and lines and accessible wording that works with the new website design and materials.
SKILLS
illustration, creative-direction, scriptwriting, video-editing, illustration, storyboarding, adobe-after-effects, Apple iMovie, adobe-illustrator
ACTIONS
> Interviewed key customers to understand what language and visuals best connect with their idea of the Compass product
> Wrote and edited the script
> Storyboarding both by hand and computer illustration
> Final illustrations
> Hire and oversee the voice artist
> Research and select the background track
> Hire and coordinate the motion graphics artist
> Wrote and edited the script
> Storyboarding both by hand and computer illustration
> Final illustrations
> Hire and oversee the voice artist
> Research and select the background track
> Hire and coordinate the motion graphics artist
RESULTS
The result is a simple and elegant 2D animated explainer video that was easily incorporated into their website and used in sales and marketing to garner new customers. The company grew, and was sold to SAGE.CO a year later.
NARRATIVE DEVELOPMENT
The project started with interviews of the team and 10 high value customers to validate assumptions about the value proposition and help define the language and focus of the narrative. Five narrative stories were made from the research and turned into post-it Story Lines that laid out the concepts and the emotional experience desired. After, this story was written into a script.
MOODBOARD
A simple geometric nautical approach
SKETCHES AND ANIMATICS
The script was written and agreed. After, there were a number of sketch iterations by hand and in Illustrator. These sketches were put into iMOVIE to create an animatic and test the timing of the script for editing.
FINAL STORYBOARD ILLUSTRATIONS
Final storyboard illustrations drawn in Adobe Illustrator with direction and components to for a hired animator in After Effects.
FINAL STORYBOARD WITH ORIGINAL ARTWORK
