NYC based Roof Studio captures the excitement of business expansion through the purchasing capabilities of the American Express Open Card. Roof utilizes precise and intelligent designs and brings their signature whimsy to this spot for the "Your Business" segment on MSNBC. The playful yet effortless motion of the model kits encourages card holders to take on a new job, fill a big order or expand their office while impeccably detailed scenarios inspire all the possibilities for business growth. This simplicity combined with keen aesthetics proves that once again Roof Studio is showing its place as a dynamic and diverse force in animation world.
