As a leading woman's entertainment and lifestyle website, The Frisky had a lot of article categories that needed sub-branding in addition to internal and external ads, and ad-hoc editorial graphics that required a lightning quick turnaround.

Coming in hot on the heels of my experience at MTV, working at The Frisky exposed me to my first major professional challenge in design fluidity as it's visual language and demographic were quite different to that I was used to at that point and I will always appreciate the invaluable professional growth and perspective this experience provided me.

Unfortunately, while the site has since changed ownership, been shut down, and redirects to another site, upon occasional returns to the site when it was still active, I noticed that a few of my designs were still in use many years following my tenure there, which is (or at least SHOULD be) the ultimate dream of any creative professional!