VanDusen Botanical Gardens was looking to broaden its appeal and reposition itself as a premier attraction within Vancouver for locals and tourists alike. A new branding strategy revealed VanDusen exists for life to flourish, the interconnection of people and nature, by bringing plants closer to people they are humanizing nature.
The rebrand fully brought to life the new brand essence of “Human Nature.” Organic textures created from forms in nature were developed as a flexible graphic device to be used as backgrounds or bring vibrancy to a suite of custom graphics. A new colour palette was inspired by the colours from VanDusen’s natural surroundings, while a custom typeface was designed using objects found in nature.
Concept: Scott Huston
Design: Scott Huston, David Lidiard
Creative Direction: Nick Richards
Agency: Cossette Vancouver
Design: Scott Huston, David Lidiard
Creative Direction: Nick Richards
Agency: Cossette Vancouver
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