Following the #healthylifestyle trend, Arúgula Juice Bar was a vegetarian restaurant that served delicious homemade meals

in one of the most important commercial areas of Guadalajara. All dishes were prepared with 100 percent fresh and organic ingredients.

To create a brand to communicate the restaurant’s personality: friendly and organic. It must immediately connect with the target market.

In this case, the inspiration was quite obvious: arugula. We used a classic typeface along with a handmade illustration for the logo, and handwriting for social media. As for the color palette, green predominates while yellow and orange remain secondary. We proposed materials in their natural state such as cardboard for the packaging.