Autozen is a Belgian early stage startup that aims at fixing the process of searching for and buying a car. They contacted us to create a 30 seconds TV commercial that would make their value proposition clear and that would make a big first impression.

We quickly realised that the original branding wouldn’t cut it for the commercial. We made some additional research and, instead of going for the clichéd and ubiquitous car pictures, we advocated a more timeless and colourful direction. It wouldn’t be outdated in a year’s time and would be really differentiating.