Herman Miller: Rethinking a showroom
Each spring, 40,000-plus architects and designers come to Chicago for NeoCon, the commercial interior design show. For Herman Miller Healthcare, NeoCon 2012 was an opportunity to unveil new products and their new brand campaign.
The power of space
Herman Miller helps customers understand how spaces can transform the way people think, work and heal. To tell this story in a memorable way, we moved away from the typical gallery approach most showrooms take. Through interactive experiences and exhibits, we showed visitors how Herman Miller creates spaces that positively impact key issues, such as changing-technology, workflow and well-being.