Herman Miller: Rethinking a showroom
Each spring, 40,000-plus architects and designers come to Chicago for NeoCon, the commercial interior design show. For Herman Miller Healthcare, NeoCon 2012 was an opportunity to unveil new products and their new brand campaign.
The power of space
Herman Miller helps customers understand how spaces can transform the way people think, work and heal. To tell this story in a memorable way, we moved away from the typical gallery approach most showrooms take. Through interactive experiences and exhibits, we showed visitors how Herman Miller creates spaces that positively impact key issues, such as changing-technology, workflow and well-being.
A bold introduction: A refreshingly simple graphic language of bright overlapping circles was developed to represent how spaces can transform the way people think, work and heal.
Elements of transformative spaces: A wall within the showroom showcased the elements of transformative spaces. ‘Adapts’ and ‘Facilitates’ are a couple of ways spaces can do more for the people who use them.
Real-time transformation: Live demonstrations show visitors how Herman Miller’s Compass™ system easily adapts to improve workflow, while accommodating new technology and new processes. The exhibit was staffed with Herman Miller employees who were continually re-assembling and re-configuring Compass’ modular components.
The research behind the products: To expose viewers to Herman Miller’s research-based approach, an exhibit was created for the Nala® Patient Chair. Graphics and messaging convey how Nala was designed with features like the harmonic tilt and pivoting arms, used to better meet the needs of patients and caregivers.
