Prime Day 2018 Mobile Shopping
Client: Amazon
Prime Day is Amazon's large one day summer sales event with thousands of deals. Our team was tasked with creating a video to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app. Initially our client imagined this being a 2D explainer video, however we thought it would be more appropriate and visually appealing to build a 3D scene that is in line with the stop-motion brand style Amazon uses for Prime Day. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy and a unique take on the established brand look.
VERTICAL VERSIONS
Our Client asked us to scale the video to a vertical version as well in order to allow the ad to run on mobile devices.
UNUSED EARLY DESIGNS
Initially we had a 2D animated hand and endcard, but later decided that a 3D cardboard hand and a 3D cardboard box ending made more sense for the brand, so we removed all the 2D elements except for the small flourishes, and bursts. 
Credits
Creative Direction: David Viau
Lighting & Shading: Drew Nelson, Ian Frederick
Modeling: Ian Frederick, Ryan Eastham
Rigging: Ryan Eastham, Drew Nelson
Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, Josh Van Whye
2D Animation: Casey Doherty, Alex Noelke
Prime Day 2018 Mobile Shopping
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Prime Day 2018 Mobile Shopping

A 3D animated video highlighting the mobile shopping app experience for Amazon's Prime Day event
107
1,467
3
Published:

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