Prime Day 2018 Mobile Shopping
Prime Day is Amazon's large one day summer sales event with thousands of deals. Our team was tasked with creating a video to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app. Initially our client imagined this being a 2D explainer video, however we thought it would be more appropriate and visually appealing to build a 3D scene that is in line with the stop-motion brand style Amazon uses for Prime Day. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy and a unique take on the established brand look.
Our Client asked us to scale the video to a vertical version as well in order to allow the ad to run on mobile devices.
UNUSED EARLY DESIGNS
Initially we had a 2D animated hand and endcard, but later decided that a 3D cardboard hand and a 3D cardboard box ending made more sense for the brand, so we removed all the 2D elements except for the small flourishes, and bursts.