deadCENTER is Oklahoma’s largest film festival and one of the 20 “Coolest” festivals in the world according to MovieMaker magazine. The festival is so named for its geographical location here in the center of the country. It celebrates independent film-makers from all over the world and provides attendees with a rare chance to see amazing work created outside of the mainstream studio system. With over 100 films and incredible parties in downtown Oklahoma City, what's not to love?
For 2012, Ghost worked with deadCENTER to create several collateral pieces for the festival including event posters, passes, program guides and ads. A clean and simple graphic standard was created and used to help organize programming and venues in an easy and intuitive format. Event passes included a clip-on map and program guides featured QR codes for every film in the festival so viewers could pick their "must-see" options.