Package Design | 蒸豆漿 CHENG TOU CHIANG

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CHENG HSIANG - CHENGTOU CHINAG｜蒸鄉 - 蒸豆漿

枝葉扶疏，鳥語花香，山林離離蔚蔚，座擁深山老林延綿不絕，迎面汪洋大海蔚藍壯闊，巍峨峻岭的台灣山脈連綿起扶，破雲而出，日耀灑遍大地
滋潤田間作物，灌溉萬物作息，是大自然的恩賜，是蒸鄉創始人學藝的第二家鄉所開門見山的景致，那即是花蓮瑞穗，對於大自然有萬般澎湃的兩位創始人而言，天然食材是給予食用者的飲食承諾,更是蒸鄉對於食材所提攜的自然原粹。

蒸豆漿，源於蒸鄉創始人於瑞穗習得的傳統豆漿技藝，傳統磨研耙梳對於自然作物的堅持,他們認為唯有真功夫，才能提粹真材實料的美味;唯有蒸豆漿，方能提粹豆漿原粹的美味,於是兩位蒸鄉創始人便在花蓮瑞穗取經,向傳統食品技藝的老長輩們學習如何製作出既為天然又入味順口的豆漿,歷經幾個月的學習後,他們掌握了傳統比例與作法,於式蒸鄉的首座出現了,即是當紅的蒸豆漿。

The forest is flourishing and the sea is blue and wide. It is Hualien, the second hometown of the founder. The founders come here to learn the techniques of traditional food, and soy milk is their first work. They believe that natural unburdened ingredients are a commitment to the consumer's diet and the founder's original intention.

CHENGTOU CHINAG｜蒸豆漿

蒸豆漿共有黑豆豆漿和黃豆豆漿兩種款式，黃豆順口且較親賴於一般民眾的口味,而黑豆則富具營養成分，兩者各有優越之處,且功效與口感也不盡相同,在顏色上更是有近於黑與白的對比,於是在瓶身包裝上的思維便跳脫以往的傳統圖紋來呈現,反而以豆漿帶給飲用者的活力與精神豐沛來體現包裝。

在包裝上分別以活力青年擺出融合姿勢來凸顯豆漿帶給民眾的活力與陽光正面的精神渲染，在色彩上的搭配分別以純黑與純白來作為色彩的體現，在視覺上能夠讓豆漿整體彷彿有濃醇的視覺觀感。

Steamed soy milk has two styles: black bean soy milk and soy bean soy milk. The soy bean is smooth and more dependent on the taste of the general public, while the black bean is rich in nutrients. Both have their own advantages, and the effect and taste are not the same. The color is closer to the contrast between black and white, so the thinking on the bottle packaging will be skipped from the traditional pattern of the past, but the soy milk will bring the energy and spirit of the drinker to reflect the packaging.

On the packaging, the energetic youths are put together to highlight the vitality of the soy milk and the positive spirit . The color matching is pure black and pure white as the color system, and the visually allows the whole milk to be It seems to have a rich visual perception.

CAP STICKER VISUAL DESIGN｜瓶蓋貼紙視覺設計

以圓形斬模作為瓶蓋貼的雛形，材質上則用防水貼紙體現。

在圓形雛形內，有山有水，有茂盛的田園，又有鳥翱翔天際，這即是座落於台灣島東海岸的花蓮的景致，在設計時則將這些元素歸納於一個商標圖樣，並在圓形內作了點巧思，即是歸納出無糖與含糖的功能性，由於消費者拿到產品引用時，必定會看到瓶蓋處，在瓶蓋上區分含糖與無糖是最好的區別選擇。

The circular is used as the prototype of the bottle cap, and the material is represented by a waterproof sticker.

In the circular prototype, there are mountains and waters, lush meadows, and birds flying in the sky. This is the view of Hualien on the east coast of Taiwan Island. These elements are summarized in a trademark design. And in the circle made a point of ingenuity, which is to summarize the functionality of sugar-free and sugar-containing, because consumers get the product reference, they will definitely see the bottle cap, distinguish the sugary and no Sugar is the best choice.

BOTTLE STICKER VISUAL DESIGN｜瓶身貼紙視覺設計

以充滿活力的青年們擺出融合的姿態來體現這次瓶身包裝的貼紙，而材質上則用防水貼紙體現。

The energetic young people put on the fusion posture to reflect the sticker of the bottle packaging, and the material is reflected by the waterproof sticker.